Do you have a personal mission statement? If not, you should.
Early in my career, I was inspired to create one when I worked in public relations for the JCPenney Company.
James Cash Penney, the founder of the once giant retailer, based his business philosophy on one simple personal mission statement: “Do unto others as you would have others do unto you” — the Golden Rule.
In fact, his first store was called The Golden Rule.
This mission statement permeated every aspect of how Mr. Penney ran his business.
He asked for a “fair remuneration and not all the profits the traffic will bear,” and was the first to call employees “associates,” and he treated them like family.
During the stock market crash in the 1920's, Mr. Penney lost his personal fortune and took a loan against his life insurance in order to pay the associates' salaries.