Search Results for: personal mission statement

How To Write A Personal Mission Statement In 8 Steps

How to Write a Personal Mission Statement

Early in my career, I worked in public relations for the JCPenney Company.

James Cash Penney, the founder of the now national retailer, based his business philosophy on one simple mission statement: "Do unto others as you would have others do unto you" -- the Golden Rule. In fact, his first store was called The Golden Rule.

This mission statement permeated every aspect of how Mr. Penney ran his business.

For example, he asked for a "fair remuneration and not all the profits the traffic will bear." He was the first to call employees "associates," and he treated them like family. During the stock market crash in the 1920's, Mr. Penney lost his personal fortune and took a loan against his life insurance in order to pay the associates' salaries.


When I arrived at JCPenney in 1984, it was the fourth largest retailer in the nation with stores in every state. The retail business was competitive and cutthroat, but The Golden Rule remained the company philosophy almost 90 years after the store was founded.

One of my favorite quotes from Mr. Penney is this: "Give me a stock clerk with a goal, and I'll give you a man who will make history. Give me a man with no goals, and I'll give you a stock clerk."

Mr. Penney understood the value of having goals that reflect your mission and how they can change the course of your life. His goals for himself and his company were grounded in his mission statement of the Golden Rule. Knowing his mission, it was much easier to build his business and remain focused.

Businesses create missions statements to provide purpose and direction for the organization. But it's as vital for individuals to have a mission and a vision for themselves as it is for any business.

Creating a personal mission statement forces clarity, helps you define purpose, and serves as the foundation for your life goals. It also helps you identify the underlying reasons for your choices and behaviors and what truly motivates you to make change. As author (of The 7 Habits of Highly Effective People) Stephen Covey says, your mission statement is about “defining the personal, moral and ethical guidelines within which you can most happily express and fulfill yourself.”

Writing it down on paper makes it real. Your mission statement becomes your own personal constitution -- the basis for life-directing decisions, as well as making daily choices that impact you and those around you.

If you'd like to write your own personal mission statement, here are 8 steps to get you started:


Do You Have a Personal Mission Statement?

Many years ago, I worked in public relations for the JCPenney Company. James Cash Penney, the founder of the now giant retailer, based his business philosophy on one simple notion: “do unto others as you would have others do unto you” –The Golden Rule. In fact, his first store was called The Golden Rule. This…  Continue Reading

Financial Freedom: How To Be CFO Of Your Own Life

Financial freedom

I admit I don’t enjoy managing money. I get no thrill from scrutinizing my investments, analyzing the stock market, and pondering ways to make my money work for me. I definitely don’t enjoy paying bills, creating spreadsheets, and tracking expenses. Money has always felt abstract to me. The majority of it sits somewhere in a…  Continue Reading

Financial Abuse: Are You Being Controlled And Manipulated With Money?

Financial Abuse

Money makes the world go ’round. It gives us the freedom to do what we want, buy what we need, and pursue our dreams. Even if you’re not wealthy, you have the ability to get a better job, earn more, spend and invest the way you see fit, and make your own financial decisions. At…  Continue Reading

50 Self-Care Ideas For Stressed Out People Pleasers

Self-Care Ideas

“In case of the loss of cabin pressure, put on your own oxygen mask first before assisting others.” If you fly on commercial planes, you’ve heard this statement from a flight attendant many times, instructing you to take care of your safety first so you have the ability to help someone else. This is necessary…  Continue Reading

How To Become A Life Coach + 56 Coaching Niches

How to Become a Life Coach

Not too many years ago, the term “coach” referred to the person encouraging you to run faster or throw further on a sports field. Today if someone says, “I’m working with a coach,” they’ve likely hired someone to help them facilitate change and reach their goals. As a certified coach myself and someone who has…  Continue Reading

21 Eye-Opening Ways To Develop Your Intuition

Develop Your Intuition

A few years ago I kept a journal of stream of consciousness thoughts. I would start with the writing prompt, “What do you need to know today?”, and then write whatever entered my mind without consciously considering the topic. One particular day, I wrote the words, “Your life is about to be turned upside down…  Continue Reading

Path to Passion SP

Finally Discover What Makes You Come Alive. Design Your Life Around What You Love “I was afraid, uninspired and lost” Hi, I’m Barrie Davenport, author of THE 52-WEEK LIFE PASSION PROJECT and the founder of Live Bold and Bloom, with over 500,000 monthly readers.A few years ago, I was afraid, uninspired and lost. I wondered if…  Continue Reading

21 Good Books To Read For Fall

Good Books to Read

Fall is officially here, and as the weather gets colder, I love to cuddle up with a blanket, a cup of hot tea, and my Kindle. Reading is definitely my favorite pastime, as well as a necessary part of my work as a writer and author. I tend to have one novel and one non-fiction…  Continue Reading

Becoming A Writer: Why You Absolutely Must Have Good Writing Skills

Becoming A Writer

I write six days a week an average of 3000 or more words a day. This writing includes blog posts, books I’m working on, as well as materials for self-improvement courses I create. That adds up to about 936,400 words a year. According to Amazon’s Text Stats feature, the median length for all books is about…  Continue Reading

9 Small Healthy Habits To Kickstart Big Change

healthy habits

I know from personal experience that the hardest part of any endeavor is just getting started. You’ve probably experienced this challenge as well. Whether you want to pay your bills, go for a run, or clean your house, just getting out of your chair and taking that first action feels so herculean. The mental battle…  Continue Reading

Could This Be Your Future?

“Biological evolution is too slow for the human species. Over the next few decades, it’s going to be left in the dust.” ~Ray Kurzweil Try to wrap your head around this idea — in the not-too-distant future, maybe the next 20 years, computers will dramatically increase the lifespan and intelligence of humans. It will very…  Continue Reading